Krystal is an administrative assistant for the Financial Chef, and also David's daughter. She recently graduated from DePaul University with a Bachelor's in Psychology and a degree in performance. She designs websites, marketing campaigns on social media, and online webinars. Krystal is based in Chicago.

A third generation chef, David Ortiz was born in New York City but raised in the Catskill Mountains where the life of his large and vibrant Cuban family revolved around his mother's kitchen. Enthusiastically embracing the family tradition, David graduated from the Culinary Institute of America (the "Harvard of Cooking Schools") and became a successful professional chef, moving to Miami where he became executive chef for Bloomingdale's and chef at the prestigious Mayfair hotel when it opened in the mid '80s.

It was during the '80s that David discovered his second passion, technology, and he threw himself with his customary enthusiasm into the newly expanding software industry. Designing information technology systems quickly led to David's third passion, financial management and, with a Retirement Planning certificate from the Wharton School of Business, David worked for many years as a Financial Planner. But it required a new century for David to finally bring all these passions and skills together into one seamless whole: The Financial Chef. From his high-tech office to his high-tech kitchen, David Ortiz creates financial solutions and culinary delights to satisfy all his clients' needs.

David Ortiz​

Managing Partner

Krystal Ortiz​

Administrative Assistant



"He who lives by the crystal ball soon learns to eat glass."

-Edgar Fiedler, an Assistant Secratary of the Treasury

We use an approach called Fact-Based Investing. First, and most importantly, we make no predictions in Fact-Based Investing.  We get our marching orders instead from ‘what is’, and not from the prediction-oriented ‘what might be.’ Second, Fact-Based Investing makes no assumptions about Market ‘efficiency’ or rationality.  Fact-Based Investing embraces the reality of inefficient, irrational Markets, and tries to use those characteristics to our advantage. Third, Fact-Based Investing does not remain fully-invested regardless of Bear Market circumstances. We use a series of technical indicators to help us determine the underlying status of the market. Implementation of a fact-based strategy is based on identifying trends and high performance portfolio candidates. We believe that every single tick in the market - and every trend - results from imbalances in supply and demand. ​​​​​​​

Here is our primary tool for identifying major trends, called the Bull-Bear Indicator. The job of the Bull-Bear Indicator is to determine when a new Bull Market or a new Bear Market has emerged. Once again, this is a measurement of ‘what is’, with no predictions or academic theories involved. Our goal is to be defensive and protected in Bear Markets, and to be fully-invested during Bull Markets. 

The second tool of our Fact-Based Strategy seeks to identify high-performance portfolio candidates. Momentum, relative strength, rate-of-change, nearness-to-52-week-highs, and other measurements of performance characteristics, are all combined to produce rankings of portfolio candidates.  High-performers are selected, low-performers are discarded, and the whole process is repeated at regular intervals, usually quarterly. This process of continuous self-renewal is intended to capture the benefits of long-term winners, without being dragged-down by the unnecessary inclusion of underperformers! Combining these two tools gives us a simple-yet-complete strategy, providing guidance on when to be defensive and when to be offensive, and when we are offensive, how to construct high-performance portfolios.

Fact-Based Investing, concentrating on the ‘what is’ of Market supply and demand, rejects the ‘what might be’ of Prediction-Based Investing and the ‘what ought to be’ of Theory-Based Investing.

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20120 W Dixie Highway, #21101, Miami, FL, 33180

(305) 254-4455

Serving recipes for financial success.

As a classically trained chef with a taste for discovery and adventure, David doesn’t settle for a typical office visit. With degrees and certifications from The Culinary Institute of America, the Wharton School of Business, and over 20 years of experience in the industry-- David has designed a unique practice by bringing his passions of food and finance together in order to serve his clients in the way he knows best: personally. Breaking bread with clients offers that personal and therefore productive way to enhance finances that is often missing with a boring appointment in a stuffy office.

Meet David Ortiz,​​​​​​​​​​​​​​ the Financial Chef.​​​​​​​​​​​​​​